8 years of ecommerce SEO.
One focus: organic revenue.
I’m an ecommerce SEO specialist working directly with online stores in the US, UK, and Australia. A dedicated practice built around turning organic search into your store’s most profitable channel.
Background
I’ve spent 8 years in SEO, with most of that time focused on ecommerce.
My career started in-house, working inside an ecommerce business where I learned how online stores actually operate. Not just the SEO side, but the commercial reality: margins, seasonality, platform limitations, the constant tension between paid and organic spend. That experience shaped how I approach SEO. It’s never just about rankings. It’s about what those rankings do for the business.
From there, I moved into agency work and took on a leadership role running SEO strategy across a portfolio of ecommerce clients.
I’ve audited and built strategies for more than 50 online stores spanning fashion, health and beauty, home goods, consumer electronics, food and beverage, pet supplies, outdoor gear, DTC homeware, and flower delivery.
I also bring conversion rate optimisation experience to every engagement. Getting traffic to your store is half the problem. Making sure that traffic converts into revenue is the other half, and it’s where most SEO practitioners stop paying attention.
Today, I run a specialist practice serving ecommerce stores in the US, UK, and Australia. I chose to specialise because ecommerce SEO is a different discipline from general SEO. Product pages, category structures, faceted navigation, platform constraints, seasonal inventory shifts: these are problems generalist SEO strategies don’t solve well. Store owners deserve someone who works with these challenges every day, not once a quarter.
Formal training
Hands-on experience matters most in SEO. But formal training in marketing strategy and analytical thinking shapes how I approach every engagement.
I hold an MBA, a Diploma in Professional Marketing from the Chartered Institute of Marketing (CIM), and a First Class Honours degree in Science. These sit behind the work: structured analysis, commercial thinking, and a strategy-first approach that goes beyond technical checklists.
How I work
Every engagement starts with understanding your store’s commercial position: where organic revenue stands today, where the gaps are, and what’s blocking growth.
From there, I build a strategy specific to your store, your platform, and your market. A prioritised plan focused on what will move revenue fastest.
What you get from me is strategic direction and detailed deliverables across every area of ecommerce SEO: audits, technical fixes, content strategy, on-page optimisation, link building, and international expansion. Every recommendation comes with clear instructions so implementation stays on track, and ongoing strategic oversight keeps everything moving in the right direction.
I use Screaming Frog, Google Search Console, Google Analytics, SEMrush, and Ahrefs to audit, analyse, and monitor performance. Every recommendation comes with clear instructions so implementation stays on track. Monthly reporting ties everything back to organic revenue and commercial keyword performance, not vanity metrics.
That monitoring extends to AI-powered search. Google’s AI Overviews, ChatGPT, and Perplexity are starting to recommend stores and products directly in their answers, and I assess your store’s visibility in those results as part of every engagement. I look at where you’re being cited, where you’re not, and how your content can be structured to surface more often. It’s an evolving space and nobody can guarantee AI citations, but the SEO fundamentals that drive organic rankings are the same ones that drive AI visibility.
Results from real engagements
Results vary by store, market, and starting position.
+246%
Organic traffic growth
Shopify fashion brand · US · 12 months
+68%
Organic revenue increase
WooCommerce health store · US · 7 months
+183%
Category page organic traffic
Home goods store · 10 months
+65%
US organic traffic increase
Outdoor cooking brand · UK-based · 6 months
+92%
Organic revenue increase
Pet supplies store · UK · 12 months
+81%
Organic revenue increase
Flower delivery store · Australia · 12 months
What clients say
“The audit flagged three indexation issues we’d completely missed. Our dev team fixed them in a week and we saw ranking improvements within the month. Clear, specific, and genuinely useful.”
James Whitfield
Head of Digital, DTC homeware brand
“We’d had audits from two agencies before this one. Both gave us the same generic list of issues pulled from an automated tool. This was the first time someone looked at our actual data and told us something we didn’t already know.”
Rachel Nguyen
Ecommerce Director, Online fashion retailer
“The keyword opportunities section alone was worth it. We had commercial terms sitting on page two that we didn’t even know about. Three months later, two of them are in the top five.”
Daniel Marsh
Founder, Health supplements brand
Ready to grow your store’s organic revenue?
Book your free ecommerce SEO audit. No sales pitch, no obligation. Just a clear picture of where your organic opportunities are.
Typically responds within 24 hours.